12/2/2023 0 Comments Casa azul margarita“Beverage cans enable and support our customer’s own sustainability objectives,” he says. “They also are shipped efficiently and are universally recognised as a sustainable, easy-to-recycle package option.”Ĭlaude Marbach, CEO, AMP - North America, confirms the advantages of packaging beverages in cans. “Beverage cans are convenient and can be taken anywhere – outdoors, poolside, at large venues, and so on,” Lance says. Sleek cans, enabling the brand to go where other pack types can’t. “Our team has a long track record of delivering better-for-you options in a wide range of beverage categories, and now we’re looking to disrupt the spirits category and drive extraordinary growth.”Īnd the choice to package this growth? Casa Azul is packaged in AMP’s 12 oz. “Casa Azul is delivering true premium tequila cocktails with better ingredients and better taste, for smart drinkers who care about what they eat and drink,” he said. And Casa Azul products are gluten-free and deliver an extraordinary taste profile that includes 5% alcohol and only 100 calories per serving.Īccording to Lance, the company is quickly building its brand with consumers and retailers by offering a premium, high-quality offering which stands apart from traditional alcohol RTD beverages. Packaged in Ardagh Metal Packaging (AMP) infinitely recyclable beverage cans, Casa Azul is available in Lime Margarita, Peach Mango, Strawberry Margarita, and Watermelon. It’s just now that these two successful brand drivers have teamed together to launch a product that combines premium tequila with low-calorie, natural ingredients that cater to consumers looking for a better, higher quality spirits ready-to-drink (RTD) beverage.Įnter Casa Azul Tequila Soda. In fact, Lance started Fuze and NOS Energy, while Mike launched Smart Water and Vitamin Water, enriching retail shelves across the country. Building a brand in a crowded space is not new for innovative beverage entrepreneurs Lance Collins and Mike Repole.
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